Economic Front-line Observation | Foreign Trade Enterprises Are Busy At The Beginning Of The New Year

 

 

 

 

 

In the New Year, many foreign trade enterprises have opened the New Year in the busy, while busy to catch up with the delivery of orders, while busy to meet customers and discuss cooperation intentions. During the New Year's Day, the Economic Information Daily reporter visited many places and found that these enterprises accelerated the pace of opening up diversified markets, laying out new formats and developing new products in the inventory harvest and summing up experience, so as to make full preparations for better development in 2024.

 

 

 

In recent days, the production workshop of Jiangsu Kaixu Jinyuan Paper and Plastic Packaging Co., Ltd. is a busy scene, workers are grasping the production of double-layer cups and corrugated cups that will be sold to Europe, the United States, Southeast Asia and other markets. "Now the disposable paper products we produce are customers signed orders during the last Canton Fair, and the processing time is relatively tight." Company head Zhao Lei introduced to reporters.

 

Zhao Lei said that in the near future, they will also visit overseas enterprises, liaise with each other, expand cooperation, and grab a "good start". The company has two factories, products and services throughout China and North America, Europe, the Middle East, Australia and other overseas markets.

 

The reporter found that "going out" has become a concentrated focus of foreign trade enterprises. Many enterprises reflect, "Recently too busy, not in the exhibition, is on the way to the exhibition."

 

Wuxi Zehua Economic and Trade Co., Ltd. is also one of them. Zhang Jun, chairman of the company who just returned from the Munich International Sporting Goods Show in Germany, said that it is true that the international market is weak, but the more insufficient the terminal demand, the more active the supply side, only by actively "going out", there will be gains."

 

The company in Germany Munich International sporting goods show harvest more than 2 million yuan of intent orders. I will soon fly to Gansu to find a new factory to prepare for the Las Vegas International Apparel and Fabric Show in February 2024." Zhang Jun said that the New Year, the new atmosphere, can not slow down, hoping to lay a good foundation for the development of the company.

 

 

While "going out", vigorously layout new formats such as cross-border live broadcasting is another important development direction for foreign trade enterprises. "New Year's Day everyone did not rest, many people took advantage of the holiday to buy new supplies for small pets. Short live video online viewing and inquiries are good." Zhu Qiucheng, CEO of Ningbo New Oriental Industry and Trade Co., LTD., told reporters.

 

Zhu Qiucheng believes that short videos and interest live streaming in the future are important ways to cultivate target customers and expand the international market. "In 2024, the company will continue to expand its business layout in this area, increase the proportion of marketing, introduce more new products to the international market through cross-border live streaming, and improve and even develop new products in the interaction with users."

 

According to data from Alibaba International Station, since 2023, the number of overseas buyers watching cross-border live streaming online every day has increased by 127% year-on-year, and the business opportunities brought by foreign trade merchants have increased by 156%. Behind the popularity of cross-border live streaming, there are huge market opportunities.

 

For factory live broadcast, Xu Jingqian, general manager of Opec Machinery Equipment Co., Ltd. gave the sales team a "hard weight" early on. Everyone must learn to do live broadcast, and two shows a day in the international station is a hard indicator. Live broadcasting is our top priority. Through live broadcasting, overseas buyers can see real shops, real factories and real products, and there is a real experience for buyers."

 

Xu Jingqian said.Xu Jingqian believes that, "To do a good job of live broadcasting, the first thing to do is to preheat and accurately lock fans; The second is sincere communication; And the third is to be professional." Under the strong investment, the company's factory live broadcast transformed a large number of orders and became an important performance growth point. Recently, the digital person live broadcast has attracted customers from Indonesia, Saudi Arabia, the United States and other countries to negotiate.

 

 

In the marketing of the "real son" at the same time, Xu Jingqian also in the product efforts. Combined with the global energy demand, Opec Machinery Equipment Co., Ltd. has developed natural gas compressors, coal bed methane compressors, exhaust gas recovery compressors, biogas compressors and other special compressors, customized production has broken out a differentiated competitive route, driving the overall performance in 2023 increased by 33.5%, but also for 2024 performance growth to lay a solid foundation.

 

Also winning the market with its products is Guangdong Wanjiale Gas Co., LTD. The company focuses on clean energy (gas) and efficient use of renewable energy. "The company's main product this winter, home wall stoves, is selling very well! Through technical improvements, the wall hanging furnace has independent temperature control and timing functions, which can quickly respond to temperature changes, and has multiple safety protections such as anti-tipping, overheat protection and oxygen detection." Wu Liuyan, the company's customs manager, told reporters.

 

Wu Liuyan introduced that since 2023, the company's household wall hanging furnace exports have nearly doubled year-on-year, and the market prospects are good, laying the foundation for 2024.

 

It is under the active exploration of these foreign trade enterprises and the full support of policies, China's foreign trade has withstood the pressure, overcome the impact of declining external demand, falling prices and high base, and shown strong resilience. Looking ahead to 2024, He Yadong, spokesman of the Ministry of Commerce, said at a recent press conference, "We should not only see the uncertainty and instability of the external environment, but also see the accumulation of favorable conditions for the development of China's economy and foreign trade."

 

He Yadong further analysis, on the one hand, the world economy is still in the process of difficult recovery, the pace of global trade recovery is slow, the United Nations Conference on Trade and Development predicts that the global trade in goods will decline 7.5% in 2023, 2024 is still "highly uncertain and pessimistic overall". Adverse effects such as the spillover of geopolitical influence and the increase of trade protection restrictions are still continuing. On the other hand, the fundamentals of China's long-term economic growth have not changed, the dividends of opening-up will continue to show, and the potential of new products and new business forms of foreign trade will continue to be released." "We are confident that with the support of various policies to stabilize the economy and foreign trade, and with the joint efforts of foreign trade enterprises, China's foreign trade will continue to maintain the momentum of stability." (Reporter Wang Wenbo, He Leibing, Ding Le)

 

Source：www.xinhuanet.com